Position Paper: Joint Statement: Defending Fair Labelling for Plant-Based Alternatives 

In July 2025, EAPF released a following position paper together with partners against the planned restrictions for plant-based foods an defending fair labelling for plant-based alternatives.

We urge policymakers to: 

  • Reject proposals that would ban or restrict the use of familiar denominations for plantbased products.
  • Support transparent labelling that informs, rather than confuses or restricts, consumers.
  • Promote innovation in the food sector by allowing fair competition and clear communication.

 

Plant-based alternatives, including both meat and dairy, are a vital part of Europe’s agrifood systems. We stand ready to work with all stakeholders to ensure a competitive, fair, and transparent food system that supports innovation, sustainability, and consumer choice.

Download the complete paper here.

statement fair labelling
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declaration mockup leaflet
Photo by Airam Dato-on on Unsplash